Croma offers consumers more than 6000 products across 8 categories of consumer electronics and consumer durables. 'Croma' is India's first nationwide Electronic Mega Store offering a unique shopping experience that is consistent across the country. With 'Croma', the Tata's have redefined the consumer electronic retail space and providing customers with an excellent range of products and world-class service coupled with a unique shopping experience and a robust after sales service. The philosophy at 'Croma' is that we don't sell, we help you buy, thus facilitating the buying process and ensuring that every customer is completely satisfied with their purchase.

Croma wanted to spike up their sales during the Diwali Period and Increase the average spending of the customers.

TravelPort developed a Mega Scratch2Win program for 20,000 customers of Croma. With every purchase of Rs10, 000 or more a customer would receive an assured goody like 2N/3D Holiday, Air Tickets, Fast Track Sunglasses, Reebok Travel Bag... etc.

Croma not only achieved their target of 20,000 big buyers but also extended their offer for 30 days with a target of attaining 18,000 more customers (i.e. turnover of 18 Crores)