| Akai | |
| Client Profile | |
For more than eight decades, AKAI has proven itself to be one of the premier sources of vision and innovation for consumer electronics. Founded in 1929, Tokyo, Japan, AKAI has engaged in offering quality home entertainment products specializing in the audio and video arenas. AKAI's electronic product portfolio includes high-definition TVs, color TV, DVD, Home Theatre system, VHS, VCR, Micro system, Mini system, to Portable players. Not being bounded by area and space, AKAI has extended the same pleasurable experience on the road with its complete range of mobile sound products. |
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| Situation | |
Short term incentives to encourage sales. |
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| Solution | |
We suggested the Vac Pac scheme, buy a television and get a assured holiday package free, as compared to the other schemes earlier which they offered like DVD / CD/ MP3 player along with a TV set with discounted rates. |
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| Results | |
They ordered 25,000 units of Vac Pac's and found their sales figure increased and also customers were induced by the offer. The previous scheme used to promote their products but down rated their own products which they used to give free or at discount. |
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