| Xerox India Limited | |
| Client Profile | |
Incorporated in 1983, Xerox India Limited (XML) is a part of Xerox Corporation the US $15.7 billion, Fortune 500 global document management company. Over the past 20 years, Xerox India has shaped the Document Management industry in India by ushering in the world's best document processing products and bringing innovative value-added concepts to cater to customer needs. Xerox India has successfully transitioned three major movements in India since its inception, from copying to printing, black and white to colour and stand-alone analog to digital, networked products. |
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| Situation | |
Xerox product campaign |
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| Solution | |
VACPAC - Vacation based promotion program on purchase of Xerox products. We also suggest that Xerox could utilize 1gram Gold Coins for lucky draw for all the customers who get registered. This will ensure greater participation from the customers. We also suggested 15% discount on Meals. |
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| Results | |
Xerox placed an order to pint 2500 Scratch cards of which 50 cards of 1 gram gold and 2450 cards of 15% discount on meals along with Xerox Logo's and they have assured to place more order in the form of Vac Pac's. |
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