| CANON India Ltd. | |
| Client Profile | |
Worlds renowned brand having its independent operations in India is one of the country's largest digital camera and photography related equipment manufacturer, having distributors and retailers in every major town and cities of India. |
|
| Situation | |
Having launched a new line of digital cameras Canon was on the lookout for a promotion campaign which most favors their customers. A holiday promotion was suggested and considered best as Digital Camera and video camera are closely associated with holidays. |
|
| Solution | |
VACPAC - 2nights / 3 days free holiday to every customer buying a digital camera and a special lucky draw where the winner gets a free trip to Switzerland. |
|
| Results | |
Sales during the promotion period jumped 22 % customers planning to buy a film camera were tempted by the offer and upgraded their choices to digital cameras and video cameras. |
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