Whirlpool is one of the largest selling white goods company in India. They specialize in Washing machines & Refrigerators apart from the various other products they manufacture like Microwaves and Air Conditioners.

During festive season Whirlpool wanted to give gifts and value additions to their customers along with their product. They wanted to give holiday vouchers with only one product. They also wanted a reason to increase their prices.

We approached their Delhi office to understand their requirement and were informed that they only require 5000 units. During the course of discussion, we came out with an idea that if the price of the incentive is right then they will offer this with all their products. This way it will give them a chance to increase their prices as well as their sales for all their products. This made them excited and they agreed.

The initial order was for 75000 units. Initially they thought that they would not require more units. But within one week the response was so good that they placed another order for 75000 units. After that it became a regular feature and orders kept coming at regular intervals. We ended up supplying close to 3 lakh vouchers within a span of 4 months. They have given an assurance that they will go for this type of promotion again in 2007.