| ICICI BANK – Gold Coin Division | |
| Client Profile | |
ICICI Bank is to retail 24-carat gold coins across the counter through its branches. |
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| Situation | |
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| Solution | |
As on holy occasions people normally buy gold & to drive their buyers to buy it from ICICI we suggested to give holidays as a incentive. |
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| Results | |
ICICI gold coin division has seen almost 8 to 9% growth in sales compare to last year sales. Normally holidays has been preferred as the best gift because of the concept of low buying cost & high perceived value. |
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