A leading global apparel brand with a high level of brand penetration.The company has retail outlets pan india mostly on high streets with great visibility. Benetton is a very colourful and vibrant brand with a niche appeal and great designs.

India is the fastest growing retail destination in the world. Organised retailing is come a big way with big brands entering India. Come summer and the heat is on to meet the requirement forthe holiday season. Benetton wanted to use a promotion which gave people a flavour of the summer season and gift with high percieved value and without heavy discounting. The target was to reach a certian business volume over 12000 customers in a month

After evaluation of average spend vacations offers were created in two band. Buy 3000 and get a free 2 night summer vacation and buy 8000 and get a deluxe vacation and a chance to win a free cruise. The retail locations were made to assume the look and feel of the campaign. Outdoor and in store promtions motivated people to buy more to reach to the level of eligibility of a vacation.

Target customer bases was achieved and there was a increased spend per customer. People chose to spend more to get to the next level of holiday. More customers, lesser discounting and more revenue per customer goals were achieved.