| Motorola | |
| Client Profile | |
| W220 flip phone manufacturer | |
| Situation | |
| The client was looking out for giving some value add along with one of their new product which was being launched. The cost of the product was rs.3950. Earlier they had given some gifts along with their products like umbrella, watches etc. However in all these cases the percieved value of the product could never match the price of the product. |
|
| Solution | |
| Travel was the only gift wherein the percieved value could be far more that the actual cost of the product. Here we recommended a 2 night/3 day vacation wherein the value of the product was rs.4000 and the client paid a very nominal cost for the same. | |
| Results | |
| The end result was that their initial target was achieved in the very first week and the product became popular. They are now planning to offer this scheme again with some other new products which will be launched during this year. |
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