Launched in 1991 with five television channels, STAR pioneered satellite television in Asia and in the process got explosive growth in the media industry across the entire region. Today STAR broadcasts over 60 services in nine languages and offers a comprehensive choice of entertainment, sports, movies, music, news and documentaries. Reaching more than 300 million viewers in 53 countries across Asia, STAR is watched by approximately 100 million viewers every day.

An unusual show called Jet set go on STAR ONE channel that had 4 field anchors at separate locations within Mumbai city. They try and persuade people from the public to take an all-expense paid vacation, the contest being they need to reach the airport within the next few hours, there is only one ticket. The contestant who reaches first collects his prize ticket and an additional $1000 to be used on the exotic holiday to a destination abroad. Star TV was looking for a travel company that would be willing to be an engaged partner by providing tickets and logistics help for the participants and in return the show would feature the travel company.

TravelPort sponsored the complete all-expense paid vacation abroad along with ticketing and logistics assistance for the winners on the show.

Star TV found the perfect partner in Travelport. The synergy between Star TV and Travelport worked perfectly well and thus the show was born. The show was a good platform for a long term relationship between Travelport and Star India Pvt. Ltd. The show also made Travelport a continuous supplier of Travel Related Services to Star TV for their contest on their various shows and Channels.