| RAKBANK | |
| Client Profile | |
RAKBANK, the trading name of the National Bank of Ras Al-Khaimah, is a public joint stock company, headquartered in the emirate of Ras Al-Khaimah, in the UAE. The bank is 52.75% owned by the Government of Ras Al-Khaimah. Shares are candidly traded. The bank is engaged in providing retail and corporate banking services through a network of seventeen branches in the United Arab Emirates, but all the transactions are handled on a strictly commercial basis. |
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| Situation | |
RAKBANK wanted to create new and large customer base for new account openings from retail and corporate clients. |
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| Solution | |
TravelPort offered Rakbank a scheme where Rakbank can offer free holiday package in form of vac pac to customer who intend to open a new bank account. |
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| Results | |
Rakbank could successfully generate a new customer base with the offer of vac pac to allure the potential customers to open an bank account with them. Rakbank was very happy and is thinking to use the vac pac offer for their other financial services. |
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