| Cellucom | |
| Client Profile | |
Cellucom is a global enterprise with a strong distribution & retail presence all over the Gulf & East Africa. Cellucom in UAE has underscored its position as a premium distributor and retailer of mobility products and one of the fastest growing retail chains in the Middle East winning the Superbrand year's Best Mobile Retailer Award of COMEX 2007. Cellucom plans to open 500 mobile and IT product retail outlets by the end of 2007. |
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| Situation | |
For the summer festival in the middle east Cellucom wanted to float a scheme on purchase of any mobile phone from their stores, they wanted a scheme where the gift value is equivalent or near to their product value. |
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| Solution | |
TravelPort offered their holiday offer Vac Pac with 7 international and 15 Indian destinations with other discount offers like 30% off on Dhow Cruise, 30% off on Desert safari and 30% off on City Tour. |
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| Results | |
Cellucom kicked off a promotional offer for all its customers on purchase of mobiles and found an overwhelming response on the scheme, In an expansion spree Cellucom plans to open 500 mobile and IT product retail outlets by the end of 2007 and will like to use the Vac Pac in the future too for various promotions. |
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