| Fire Fox Bicycles | |
| Client Profile | |
| nternational Company having started their operations in India very recently to market high mountain terrain bikes. Price range from a minimum of Rs.5,000 to Rs.25,000. | |
| Situation | |
| Required a promotion mainly to use as a branding exercise and also as a value addition to their bikes, as their bikes prices were higher compared to Indian brands, the company needed a product that had a high perceived value. | |
| Solution | |
Vacpac - 2 nights / 3 days free holiday to every customer buying a Fire Fox Cycle, holidays valued at Rs.4000, so it was like a discount of almost 20% to 60%. |
|
| Results | |
Sales during the promotion period increased and company was able to do good branding through the promotion especially to the corporate. |
|
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