Lifestyle Mall brand from the house of Pantaloon. Currently having four malls in the country - Bangalore, Hyderabad, Pune and Vadodara.

The client was looking out for giving some tempting value additions for the men's
department on purchase of men's products like apparels, cosmetics, accessories etc.
They also wanted to announce incentives as lucky draw prizes on their preset price levels of purchases. The contest prices were white goods or lifestyle products. The client was looking at rewarding the purchasers on their minimum purchase value of Rs3000/- which was definitely not through the lucky draw contest.

Travel was the only gift as traveling has become a new religion which people have adopted and worship like no other indulgence. Also the fact that the perceived value of a holiday could be far more that the actual cost of the product. Here we recommended a 2night/3 days vacation at quality checked 3 star resorts sprawled across 75 destinations in India, wherein the value of the product was between Rs.4000 to Rs.5000 and the client paid a very nominal cost for the same.

The end result was that the purchaser made sure that they bought goods worth Rs.3000 to receive the holiday vouchers. Central exhausted with all the holiday vouchers within 24hrs ahead of the cut off time of their promotion which itself is an indication of the promotion campaign's success.
They are looking forward for designing sales promotion campaign that shall offer more exciting holidays to their patrons in the future.