| Sony TV | |
| Client Profile | |
Sony Entertainment Television was launched in the Indian sub-continent and the Middle East in October 1995. The channel is a joint partnership between Sony Pictures Entertainment and Argos Communications Enterprises, a Singapore based entertainment company specialising in South Asian program production and media services. As a result of the rapid and considerable success that Sony Entertainment Television enjoyed in the Indian sub-continent and the Middle East, the decision was taken to establish international feeds known as Sony Entertainment Television Asia. Major operations encompass the UK and Europe, the USA, Africa and Australasia |
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| Situation | |
Sony TV wanted to reward their end distributors through international trips covering all expenses and leaving them with memorable experiences that would be cherished for a life time. |
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| Solution | |
Star TV found the perfect partner in TravelPort. TravelPort presented Sony TV with the most exciting incentive of 4 night trip to Hong Kong and Macau and gave them end to end services. |
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| Results | |
"Quote from Sony" |
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