| Cholamandalam Insurance | |
| Client Profile | |
Cholamandalam MS General Insurance Company Ltd. Is a Joint Venture between the $2.0 billion Murugappa Group, one of India's largest family-promoted, professionally managed business groups enjoying leadership position in many of its several diversified businesses. |
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| Situation | |
The company was planning to offer attractive incentives to its valued prospective customers on their subscription of the many insurance policies that the company had designed. |
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| Solution | |
TravelPort team approached Cholamandalam Insurance and made a presentation of the most exciting incentive tool VAC PAC (Vacation Packages). Team Cholamandalam Insurance was convinced on the VAC PAC's features, advantages and the benefits that it rendered to their valued customers. They were quick to realize the effect of announcing such an exciting incentive as a reward on the purchase of their insurance policies by the customer |
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| Results | |
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