| Vodafone Essar | |
| Client Profile | |
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India's mobile customer base, with over 34.1 million customers*. Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company', the ‘Best Mobile Service in the country' and the ‘Most Creative and Most Effective Advertiser of the Year'. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20000 people |
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| Situation | |
Vodafone wanted an attractive scheme by which they would be able to reach the maximum number of customers. |
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| Solution | |
Vodafone is gifting every customer that buys a new post paid connection a free VacPac. |
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| Results | |
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