Reliance is geared up to revolutionize the retailing industry in India. Reliance retail has worked aggressively on introducing a pan-India network of retail outlets in multiple formats. A world class shopping environment, state of art technology, a seamless supply chain infrastructure, a host of unique value-added services and above all, unmatched customer experience, is what reliance retail initiated. The retail initiative of Reliance was without a parallel in size and spread to make India proud. Ensuring better returns to Indian farmers and manufacturers and greater value for the Indian consumer, both in quality and quantity, is the integral feature of this retail project. By creating value at all levels, reliance will actively endeavor to contribute to India's growth. Reliance is aiming to touch almost every Indian customer and supplier

Launch of the first mall of Reliance Retail business at Gaziabad, Shipra mall on 25th April'2007.

TravelPort offered a "Fly For Free" scheme to Reliance Retail for the launch of their Pilot consumer store at the mall and create customer loyalty.

The scheme amazingly helped Reliance for Shipra mall to take their air conditioner sales to a new height. After the success of the first 2 months offer, Reliance Retail decided to continue with the same scheme for another 2 months to follow. Reliance asked TravelPort for more such offers for different loyalty schemes for the next 12 months as they have many business verticals in retail segments like Air conditioner, Television, Refrigerator, Mobiles, IT products etc..