| Times Business Solutions Brand - SimplyMarry.com | |
| Client Profile | |
A recent study of 121 most popular websites in India by online research firm JuxtConsult has revealed Times Business Solutions brand SimplyMarry.com as amongst the top 12 most user friendly marriage portal in the country. This is a subsidy of TIMES OF INDIA which looks after special promotions of all the online products of Times group. |
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| Situation | |
Times group wanted to promote their marriage portal, they were sourcing for a gift which could be related to this product. They had designed an extensive campaign and were looking for one gift which is the one used and remembered instantly after marriage and a holiday was the most obvious choice which they narrowed on. |
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| Solution | |
Vac pac as gifts was suggested where if the life partners shared their experiences with simplyMarry.com by filling up details online with their success story and the couples can win exciting holidays as gifts and honeymoon packages |
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| Results | |
After launching the offer Times Business Solution was flooded with applications on SimplyMarry.com. This excited the whole team and they decided to offer the holiday to all the applicants who register themselves and also looked into the possibility of extending the offers with some of their other products. |
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